Random Thought For The Day – The Modern Musician
So I’m sitting in my office, speaking to Kate O’Neill, my third-year intern who works with us, and she mentioned how some of her colleagues are so negative about the aspects of getting employment, and I likewise, have heard from some musicians and writers how tough the economy is; how hard it is to get their music played; how the record industry has changed; etc., etc., and it gave us pause for concern about the way you present yourself to others. So here’s some of our thinking. True, the advent of the Internet has undoubtedly changed the landscape of the music industry. The record industry has sharply declined, CD sales have plummeted, and the role of record labels has diminished. The traditional notion of going to a record store to buy your favorite album even for just that one song has been replaced by a 99 cent download on iTunes and streaming free music online. As a consequence, artists breaking into the industry and even established artists doubt their own success rate and the future of the industry itself. After all, the one-stop source of production, manufacturing, distribution, marketing, promotion, and overall support has taken a downward turn. Although the digital age has brought challenges, the good news is that it has equally brought many opportunities.
Today’s artists have more options than ever to release their music, and they can do so at a much lesser cost. Artists have the ability to reach consumers all around the world with the click of a button on the Internet. The key is building a brand and creating a buzz on the streets, either on your own (the cheapest way) or with the help of various technological companies that provide marketing and promotional services. Consumers today are more likely to buy an entire album because they are a fan of the artist, as opposed to his or her songs, which can be downloaded individually. Part of building a brand and creating a buzz also includes taking advantage of different income streams, such as merchandising and sync licensing.
The most important thing to remember is that it’s easy to give up, as it is with any change; those who succeed however, embrace the change, adapt to the times, and stay ahead of the game. With the Internet and its various resources, consumers are at your access. Get your music out there through YouTube, iTunes, and other websites; connect with fans via Twitter and Facebook; and don’t be afraid to challenge yourself to find new and creative ways to build your brand and create a buzz.
Above all, stay positive, good things happen to good people. And that’s my random thought for the day.
– Lloyd Z. Remick, Esq