Random Thought For The Day – The Team
I would like to speak generally about the circle and the team surrounding the entertainer or athlete. The first member of the team is the manager. In a general sense, what does the word “manager” mean to you? Webster’s dictionary defines the word “management” as follows: “Handle, control, to make and keep submissive, to treat with care, to alter by manipulation, to succeed in accomplishing, to direct or guide on business and affairs and lastly to achieve one’s purpose.”Some of that definition would be offensive to the artist-manager relationship, but you get the general understanding.
I look at management as doing all that it takes to enhance the endeavors of an artist’s career. In terms of sports, it’s like being the coach and quarterback of a football team at the same time; not only preparing the game plan, but calling the plays and seeing they are executed as well.
A personal manager is one, who for a fee, engages in the occupation of advising, counseling, and/or directing artists in the advancement of their professional careers, but who has no contractual obligation to procure or attempt to procure employment or engagements for artists. These services include assisting the artist in the creation and perfection of his/her act or performance, sometimes financing to tide the artist over the period before he/she obtains competence and public recognition to generate income in excess of his/her expenditures, to obtain the artists’ managers to procure employment … and to advise the artist in connection with his/her general business affairs, including arranging for accountants, lawyers, business managers, investment counselors, etc. To date, there are no licensing requirements regarding personal managers, as long as their services do not involve procuring employment. The personal manager is valuable to the artist because the manager possesses the business expertise necessary to advance the artist’s career.
The contract between the artist and the personal manager generally provides that the manager should have the exclusive right to represent the artist in an advisory capacity for the duration of the contract. The terms and length of the contract and the range of percentages will be covered in a subsequent blog.
The personal manager should be differentiated from the talent agent, the second member of the team, who will be discussed on the next blog entry. For a sneak peak, the talent agent’s services include procuring employment, i.e. getting concerts or “gigs,” sponsorships or endorsements. And that’s my random thought for the day.
– Lloyd Z. Remick, Esq.